Founder & Operator
Daniel Caplin
For more than 25 years, Daniel has worked where marketing, customer experience, operations, and revenue meet.
An operator inside the problem
Daniel works directly inside the systems and alongside the people responsible for the outcome. His approach connects customer understanding with practical execution across acquisition, attribution, retention, CRM, search, reporting, and automation.
DCAP protects what already makes a business human. Better data and automation should help real people meet customers with more relevance and consistency.