Attribution Integrity Sprint

Know which marketing and customer signals deserve your trust.

A focused review of how acquisition source, channel influence, customer identity, and revenue survive across your systems.

Questions the sprint answers

• Can we preserve how a customer first found us?
• Can we distinguish acquisition source from channel influence?
• Can marketing activity connect to a customer and purchase?
• Which numbers are dependable enough to guide decisions?

What you leave with

1. A map of available customer, channel, and revenue signals
2. A plain-language assessment of what can and cannot be trusted
3. Prioritized tracking and data-flow repairs
4. A measurement plan tied to business decisions